Wondering how to get this effect

[onceandonly]

So I've noticed this one for a while, but I've never had the need to use it as I'm a landscape photographer.
http://www.mrx.no/album222/apocalypseres800.html
or something like this
http://www.mrx.no/Advertisements/2005_02_17_utilif_snjobretti.html

Does anyone know of any tutorials on how to get those effects? Is the second a really light softglow?

 

[sabbath999]

Check out Joey Lawrence.

http://www.joeyl.com/

 

[onceandonly]

Haha I never thought of going to his website, thanks mate. He has a tutorial on it.

 

[Sontizzle]

i dont see it?