Looks like Yahoo is putting all their eggs into a couple things
1 - Making Mobile Search into an App that is similar to Siri, Google Now and Amazon’s Alexa.
Of course, they first have to HAVE a mobile search app.
Unlike Apple, Google which are part of the OS. And Amazon which crawls all over the internet and their market platform. I think this strategy is going to fail as they would have to hope that Apple and Google follow suit and pull out their Siri/Android assistant out of the OS and into an App. And I don't see this happening.
On another note. yahoo did recognize that Google was better at advertising for revenue at the desktop, thus contracted Google to do their ad revenue cycle. Google is even better at mobile, and yahoo hopes to best all 3 of them ? or take a good chunk of the pie .. ain't gonna happen.
2- they're looking for Tumblr to be the future driving force of Yahoo. Even though they written off the entire purchase of Tumblr , 1.1 Billion via $230 million write down and an original $750M of goodwill.
Truthfully I had to look up what Tumblr was. Facebook dominates this, I don't see this happening.
Over last few years Yahoo has experienced ‘strong headwinds from legacy display.’ Mayer said growing revenue has been the company’s biggest challenge, and says there may still be some challenges on that front
My interpretation of statement. Yahoo was desktop based and not mobile. (facebook had to make this transition years ago). because of that revenue is dwindling and until they become successful at mobile revenue will continue to dwindle.
with the company plan of
Mayer outlines four keys of new turnaround plan, which were also in release:
- Grow user engagement, particularly on mobile
- Drive MAVENS revenue growth
- Simplify the business to improve execution
- Efficiently align our resources and size business accordingly (in other words, lay off as many people as possible)
in otherwords, the beginning of a long and agonizing company death spiral.
They'll have to be very aggressive and spend lots of money to catch up to the market leaders who actually hold a monopolistic edge. Siri is part of the Apple OS, Google Now part of Android, and I forgot what Microsoft had. Yahoo should develop a phone OS to do this ... which also is years behind. Maybe they can buy Blackberry and right that ship ? otherwise they'll end up like Palm Inc being too slow to react to the market which has already moved on.