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What does AI generative do for you? Is it worth it?
For me I think it is. Here's a good example, you have a subject with a beautiful field of flowers in the background, but between the subject and the field of flowers there's a chain link fence. To remove it manually would take lots of time to remove it...even then it might not look right. With Generative Fill you use the lasso tool to select the fence and some surrounding area. Click on generate and AI generates three options in the blink of an eye of what it thinks it would look like without the fence, pick the one you like or generate again to fine tune. You also have the option of throwing in text guidance.

Using text to speech I can generate a complete image. I do this frequently when I need a special background for a composite. Rather than searching for hours to find the right stock image, I can generate exactly what I want with text to image. I may have posted this before, but what's real and what's AI text to image here???

restaruant 4.jpg by William Raber, on Flickr

Here's an easier one, what's real and what is Generative Fill in this image?

car show20240929_0343.jpg by William Raber, on Flickr
 
What does AI generative do for you? Is it worth it?
I know you didn't ask me specifically, but I can add some insight on what I feel are the practical benefits of AI in Photoshop, to me at least. I use the cropping generative expand tool pretty regularly to expand image edges. For example, if a crop feels slightly off or needs to be tweaked for Instagram’s size restrictions, or expanded for specific print sizes for images that couldn't fit in a certain print size without awkward cropping. But I don’t use it for adding new backgrounds or inventing elements that didn't already exist.

What’s made the biggest difference for me is the AI masking in ACR. It’s completely changed my editing workflow by giving me precise, selective control over exposures, especially with natural light portraits. I used to avoid masking by hand because it was too time-consuming, but now I can accurately target multiple areas of an image in seconds. That alone is worth the subscription price to me for the time it saves. It's barely the cost of two cafe coffee drinks a month, and that’s without even touching on the rest of Photoshop’s tools, which make the value even clearer. AI noise reduction is also quite amazing a a regularly used tool for me as well.
 

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