Going off thread so relevance? However using your example, we generally end up at McDonald's at least once a week with Lil'Bit. "If" we're lucky and take advantage of the app we only spend $20/week=$1040/yr or $10,400 in 10yrs. Do we consider the cost, or do we enjoy the time spent with our Grandaughter? What about the lines of people at the popular coffe spots who open their wallets for over priced coffee! They obviously aren't overly concerned with the money.
For the professional its a cost of doing business, for the hobbyists it's an indulgent pleasure that close to 40 million feel is worth the cost.
Topic drift is to be expected, I think, and is not always inherently bad. In this case, and most of the other like topics, you must know that it will eventually get around to how horrible Adobe is for charging for their industry-standard software instead of giving away a sub-standard version, because "nobody needs more than a basic editor if they are a real photographer."
If I start saving now, $20 a month, and I have $7200 to spend on a new camera in 30 years, I will be 113 years old. Will there still be cameras as we know them in 30 years? Will inflation stop in its tracks? How much will a mid-to-top-line camera cost? How much interest will I have in photography at that age?
When I opened my email yesterday, I saw a great offer from Topaz: "Save $17.00 a month forever!!." Yes, buy now and get the Topaz suite of utterly useless (to me) AI tools for only $20 a month (after savings of $17.00)! No layer based editing, no channels, no lumiosity masks, no perfectly targeted selections, just a bunch of AI stuff that I will never use anyway for the same price as Photoshop and Lightroom, which of course, since I am a legacy customer, I get for $10 a month.
Will we get that price forever? What else do you get today that cost the same as 5 years ago? In this case, I have been paying the same for about 14 years now, and getting every major upgrade and minor update at no extra cost. The average cost for a new full-size pickup truck in early 2026 starts around $40,000 for base models, with popular configurations and well-equipped versions often ranging from the high $40,000s to the mid-$60,000s, while high-performance or luxury trims can exceed $100,000,
reflecting a general upward trend in pricing. Grocery prices are the highest in history; gasoline, when I was in the Air Force 60 years ago was 19¢ a gallon. Today gas is over $3.00.
I enjoy editing my photos, and I began almost 30 years ago using Photoshop in a professional position in a commercial lab. Since those days, even with the immense inflation we have experienced in virtually every facet of our lives, Photoshop is acutally cheaper than it was then, and better by magnitudes, no matter how you measure it.
Everyone has their own measure of value, and mine is that $120 a year for the best is a bargain.