I have a grey-card on my shopping list, but am confused about the differences in their making and their price.
Apart from the 18% or 12% question, can I just pick any and be good, or is there something I should consider?
Thanks guys!
I'd say you'd have to be either
VERY professional or
VERY OCD to concern yourself with the % value of a grey card. Professionals using studio lighting where color temperature is a concern may be placed in a situation where exacting color reproduction is essential to their final product.
If you're in that camp, you've probably already invested in decent reference material to reach the point where you are breathing the air of that rarefied camp. Then it's up to the rest of the chain of reproduction to put what you've shot into real life use.
If you are concerned as a hobbyist with color accuracy, then you really need to look first at all of the other links in the reproduction chain where color accuracy can go wrong. Even, IMO, to the point you are deciding whether you prefer, say, the "Nikon Look" to the "Canon Look" and so on. There are numerous human errors which will affect color accuracy and you'll first need to minimize those potential issues before you get down to selecting a specific grey card. Obviously, color accuracy first depends on the lighting used for your photograph. For most of us, we simply do not have sufficient control over the available lighting to say "this" is how all of our shots will turn out today. Unless you then reference every single shot to a grey card, that's what you need to expect as a result. Unless you are intending to sell your photos, most likely no one will complain about color accuracy any more than most people would complain about an audio recording which ran a bit fast and altered pitch by, say, 1-2%.
With a card of any type, you are, as a hobbyist, really only ensuring a consistency in your shots, not so much accuracy. If you take your shot of your card into post production you can then make adjustments which are based on your specific grey card against a color standard which exists in your monitor. It may not be completely 100% accurate color by everyone's standards but it will be consistently right or wrong in one direction. Until the world all agrees on a single color standard for all monitors and all printers, that's about all you can expect.
Monitor Calibration and Profiling | dpBestflow
Recently, I ordered a superzoom bridge camera for some work with wildlife shots and it came in a package deal with a bag. Looking at the Velcro'd padded dividers which came with the bag, I noticed they were a grey color which could easily work as a substitute for a purchased grey card. I thought this was a neat idea for the average photographer who may not yet have a grey card or for someone who may have grabbed a bag from a choice of several and not managed to pick up the bag that held their grey card. The dividers and the top inner liner of the bag were certainly large enough and consistent enough in color to stand in for a grey card for most hobby based photographers.