Oh, don't get me started.
Like the German commercial makers' use of the English language just to make their commercials appear more international, more urbane, more "cultivated". Ha! Ouch! Often their use of English isn't even ENGLISH, it is English WORDs, but you would have a hard time understanding them!
Let alone the majority of the German population who don't understand A THING! In how far can that be marketing, I wonder?
I think North American marketing is in most cases the dumbest sh!t on the face of the planet. BUT that speaks volumes about it's audience, because the marketing WORKS. Repetative marketing is the norm in North America because of the amount of commercial breaks. TBS (Peachtree, who in the F&*cking f*^k thought that up by the way), has a commercial break once every 15 minutes. At least. In the UK (at least from my experience) they don't have nearly as many. Usually one every 30mins to an hour depending on what's on. This calls for better commercials because they're usually memorable without having to be repeated.
American and Canadian markeing is totally hit and miss. Best campaigns I've seen in a while were the VW stuff with the souped up cars getting crushed, and the Holiday Inn commercials with the really awkward guy who always says the dumbest sh!t.