I'll have to agree with the OP that business is the majority that builds a photography business. Any business for that matter. There's two problem statements being addressed here. One party is talking about good photography, and the other party(the OP and some) is talking about good business. Ideally it would go hand in hand as most successful businesses have good product...but not all. Look at McDonald's like the OP mentioned...that stuff is empty junk. But they're not in the food industry and their target market is not to make people healthier. Their target market is towards the uneducated about health and to grow in the real estate market. They maybe devils to some eyes, but the bottom line and profit margins are up the roof.
Good photography is good photography. Business is business.
Op, you pull of a few minute session and transform it to a $1000 dollar product...that's hell of a profit margin. I don't know too many people who can do that. That's where I'm scratching my head.
You're exactly right. I'm going into business with a good photographer and him having failed at his business now realizes that it's about good business, not just good photos. People don't seem to get that point. As you stated good business and good photography should go hand in hand.
Maybe I misunderstood you about the $1,000 product or you misunderstood me. What we are going to do is provide a level of customer service that makes someone feel like they are buying a $1,000 product, even if they are only spending $10. How do we pull that off?
1) Beautiful, nicely dressed women that cater to Spanish and English speaking customers. (Cost To Us: Hourly Employee)
2) Restaurant type menus that look classy. (Cost To Us: 1 Time Printing)
3) Bottled water or Sparkling Cider served in a wine glass while they wait (Cider Cost To Us: $6 per 10 customers. Water Cost To Us: $5 per 20 customers).
4) Jazz or other soft music playing low to set atmosphere. (Cost To Us: Nothing)
The employees will pretty much see them through the entire process from walk in, ordering, photos if they can't speak English, and finally proofing. We are still working out the kinks, but that's how we plan to offer a high level of service to make a good impression and make people feel like they are spending a boat load of cash.
The basic digital package will be 3 poses and delivered on CD. Add $2.00 if they want us to email them the pics in addition. $2.00 per extra CD. $2.00 per extra pose. $2.00 to add custom text on the photo. We have several more upsell options as well. They may come in for a $10 picture, but the atmosphere is aimed at getting them to spend $20+ before they leave.