The following post is half satirical, half serious:
I just went to the Gary Fong web site and looked at the new collapsible contraption. InTempus mentioned using a $50 Fong diffuser much like an $11 Sto-Fen Omni-bounce. Now that I have seen the video of the newest,latest,greatest Gary Fong flash modifier, I have to put in my vote for
the Oktoberfest Plastic Beer Cup Stack as the newest challenger for the new $49 Fong diverter...who wants to pay $49 when you can get drunk instead AND make a homemade flash diffisuer/attention drawer/compliment earner?
Take a stack of plastic beer glasses from the trash at a baseball game, Oktoberfest beer garden, NBA game, or college football game....stack a bunch of em up, cut the tops off and the bottoms off, then slap the whole stack of them atop of a speedlight and blast away!
Heaven forbid you're afraid of wearing dork jeans when all the cool kids have designer jeans....but the bubble wrap envelope seems to give light as good as the Fong diffuser...your flash power scattered all over he)), people staring at you and thinking, "Man, that guy's the sh*+, he's got a diffuser on top of his flash," Ahhhh, this is the life!!! Bubble wrap, beer cups, styrofoam coffee cup, craft foam Better Bounce Card knock-off, or Sto-Fen Omni-Bounce--they are ALL equally cool-looking. Nothing says, "I know what I am doing, I am a serious shooter," better than a contraption slapped on top of your flash unit.