That is a popular,.........
Which I would like someone to explain to me why.
Here is a real explanation as to why vintage processing looks are popular today: because it is 2013, over a decade into the Twenty-First Century. because the year is no longer 1995. Or 1955. Or 1974. Or 1986. People have grown tired of the same-old same-old, cliched color palettes of both Kodak and Fuji. Color film and color printing processes have seldom been all that accurate. The Technicolor process was wildly inaccurate in its color rendering, and yet, many classic movie were shot using that. Kodachrome, then Kodachrome II, then Kodachrome 25 and 64 Professional held sway for decades--an all of those emulsions has ridiculously inaccurate, stilted color renderings. The cool-tone look of Kodak's Ektachrome became almost oppressive after Kodachrome began its slow demise in the early 1980's, and suddently FujiFilm made its appearance on American shores. Suddenly, consumers in the US had an entirely BRAND-NEW film company's offerings at their fingertips. FujiFilm had Velvia, with its wild,wild high color saturation and incredible vibrance, which was in stark contrast to the dull fidelity that Ektachrome tried to give. Each generation of Kodak's 1970's consumer color print films was an effort to bring greater and great saturation to the prints.
The Kodacolor Gold revolution on the mid- to late-1970's brought color print film (color negative) far,far up the totem pole compared to the rubbish they had in the 1960's and early 1970's. As the 1980's progressed, and the 1990's came, new films came onto the scene. Kodak, and its decades of mostly-realistic, fairly accurate color rendering characteristics, began to lose world mind and market share to FujiFilm offerings. As digital imaging took hold, Kodak began to bleed money. And lose employees by the tends f thousands. Last year, Kodak filed for Chapter 11 bankruptcy.
So, basically, over the history of color imaging, there have been trends, and styles in how color images are rendered. Technicolor movies? Looked ridiculous, and yet people loved them. Kodachrome slides look kind of clownish, and yet, people loved them. Ektachrome looked dull and faithful, and people liked it. Velvia was ridiculously clownish and brutally saturated, and, get this--many people liked it. Images and how they are rendered have ALWAYS been influenced by the period in which they were made. At one time, hand-tinted Black & White images were considered the state of the art. Some people love warm-toned B&W prints, while others love color-toned B&W prints. As more and more people become involved in photography, more and more people are using the full range of tools and the full range of expression available to them, in order to make their photography appeal to people with modern tastes, and not JUST those whose tastes are firmly entrenched in some period of development that they were at two,or three, or four or five decades before.
People are now PERSONALLY in charge of doing their own "photofinishing". The one-size-fits-all, proscribed, automatically printed, color-corrected rolls of 4x6 color prints spewed forth by mini-labs from the 1970's to the end of the film era are no longer the standard that people really "want" to end up with. It's the 21st century. People's images today bear the look, and feel of this era...not the Eisenhower era...not the Nixon era. Not the Reagan era. Go back and look at color images from those eras; each era had its own hair styles, clothing style, automobile styles, and so on. Times change. Tastes change. Methods of working change. Color film stocks come into being, then die out. Different color processes come to the fore, then die out. Remember the ridiculously glossy Cibachrome printing process? Pretty much DEAD now. A lot of old men seem to have great difficulty accepting that there MUST be "a new path" as we move through time. Somehow, they want to cling to decades-old "looks"...desperately trying to snub anything invented after they reached the age of 18, or 21, or 45.
![[No title]](/data/xfmg/thumbnail/40/40302-79b0636c0b67a1ed65f8ad9e01c690e7.jpg?1734174711)
![[No title]](/data/xfmg/thumbnail/31/31085-9786bf0c16c072633ecdfad477c23095.jpg?1734159197)
![[No title]](/data/xfmg/thumbnail/39/39420-c7c6e6f01cdeeceeb81ee717b24dd629.jpg?1734173503)