Interesting!
It's a neat looking camera, and I'm all for companies like Sony challenging decades of camera technology with something new. I'm afraid some of their features will turn off pro photogs though, things they see as 'gimmicky' like the flip out screen or GPS. In fact, when the Canon 6D was released several pro Canon shooters commented on how they couldn't 'take it seriously' because of it's extra features. You'd think more features means more better! But, apparently not to some!
I don't know if the reign of Canikon is coming down any time soon. But it's always great to see these third party camera manufacturers that fill a niche, and more importantly, drive competition between Canon and Nikon and force them to innovate and make better cameras! Up until recently, for Canon and Nikon, all they had to do was keep up with the other guy, not the other guyS.
I know patent laws and such would never allow it to happen, but, imagine if one of these third party systems adopted a Canon or Nikon mount? Then we'd see a WORLD of new innovation as there is no longer the 'But I have thousands of dollars worth of [Canon L or Nikkor] glass!' keeping people from moving to a third party. Imagine how hard Canon and Nikon would have to work to keep up with someone who could potentially take their most loyal customers away?
I mean, I'm a Canon shooter. Not because Canon is the Holy Grail and Nikon is scum of the earth, but because that's what I got started with! In the future, if I upgrade bodies and Nikon has a body that is just a little bit better, I'll still go with the Canon. It's not worth buying all new glass, flashes and accessories in order to gain a feature or two or a slightly better body. I think many other Canon and Nikon shooters would agree with me. But if a Canon EF mount camera came out that was better than a Canon body in my price range? Well, that'd be different wouldn't it!