how do I get this effect?

White balance, Saturation, Vibrance, Split Toning, this is probably what you have to adjust.
 
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that photo was made using skin retouching and adding a vintage look, so what ever tools one would use for skin smoothing would help and then hue/saturation controls.
 
a little desaturation and probably orange photo filter.
 
Curves.
That image can be recreated by cross processing in curves by playing with the R G B channels of curves. Make S curves or reverse s curves . Hope it helps! Post your result, I d love to see !

Here's a quick one of mine that is similar in color palette..
Picture+31.png
 

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