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If you could answer this in one sentence...

Thanks guys, you've all helped me very much already and I hope this thread can continue to help others!
 
Sell the sizzle, not the steak.

The future of your business depends on your ability, or lack of ability, to effectively motivate qualified prospects to take action.
Once a qualified prospect has taken action by booking a shoot, you then provide a 'shoot experience' that produces images that the client connects to on an emotional level.

Sales success - which is how you make money - requires salesmanship skills.
A key salesmanship skill is being able to sense the degree of emotional attachment a client has for a photograph.
Ideally, we sense that emotional attachment as we are making the photograph(s) and can then make a mental note to include the photo(s) in the proofs we later offer for sale.

Our last chance to 'sell the sizzle' is at the in-person proofing session. Presentation is so very important which is why many retail photographers use calibrated projectors or other big screen devices for proofing in a room specifically set up for that in their studio.
 
~LEARN THE RULES LIKE A PRO, SO YOU CAN BREAK THEM LIKE AN ARTIST.~
 
Sell the sizzle, not the steak.

The future of your business depends on your ability, or lack of ability, to effectively motivate qualified prospects to take action.
Once a qualified prospect has taken action by booking a shoot, you then provide a 'shoot experience' that produces images that the client connects to on an emotional level.

Sales success - which is how you make money - requires salesmanship skills.
A key salesmanship skill is being able to sense the degree of emotional attachment a client has for a photograph.
Ideally, we sense that emotional attachment as we are making the photograph(s) and can then make a mental note to include the photo(s) in the proofs we later offer for sale.

Our last chance to 'sell the sizzle' is at the in-person proofing session. Presentation is so very important which is why many retail photographers use calibrated projectors or other big screen devices for proofing in a room specifically set up for that in their studio.

Very well put! You are bright, can you think of one sentence to sum it all up? You have some great wisdom in the topic, but I just made this thread to see what people could do with one sentence. Very much appreciated your post though!
 
A photographer takes pictures of people and things as they ARE whereas the artist creates images of people and things as they COULD BE.
 

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