Until about a year ago, I had the same mindset as most of the people polled. Especially when it came to my high school senior photos:
The company basically had a monopoly at our school district. They were hired for everything, and we were required to use them for everything (I'm guessing the school district had some sort of kick-back contract with them). So I went to get my senior photos done, and for 30 minutes they charged $200. Then, the cheapest package they had was $500 for the photos, though they sent one "free" one to the school for the yearbook. Any small touch-ups were $10 a pop ... for 20 seconds in PhotoShop.
I thought it was a HUGE racket and so told my mom to just get the minimum package, my dad could scan the photos in, and we could re-print them if we needed. We never ended up doing that, but that was my mentality.
Now-a-days, I still have something of the mentality that if the "evil photographers" have such a monopoly and over-charge people for things (since their regular fees were half that), then they "deserve" to be taken advantage of. But on the other hand, now that I've actually sold a bit of stuff (just 3x), I would HATE to be taken advantage of like that. However, I charged pretty much just 2x cost - $45 for three large prints and shipping - which I thought was extraordinarily reasonable.
Anyway, if you're following this stream-of-consciousness reasoning, I guess I'm still conflicted on my views here. Yes, legally it is wrong. But I think photographers need to adapt to the times, safe-guard their work appropriately, and ensure that their pricing isn't so unreasonable as to almost encourage people to try to illegally copy. Even sitting down with the client for 2 minutes and explaining everything you do to actually make the finished product, including stuff like rent for your business, equipment, etc., I think would help.
As to the subject of, "I own my face, NOT the photographer," I also generally agree with that. Which is why I think you also need to explain to the client - be it in a signed contract before the shoot or just verbally explaining it - that you're not saying you're copywriting their face, you're copywriting the photograph of the pose. You are the artist who created the photograph, it just happened to be of their face, body, etc. Photographers who shoot a cityscape own the photograph. All because it's of a city doesn't mean that the city owns it and can claim rights to it. Same goes with portraiture.
I hope you don't all flame me for this ...