Pentax has ALWAYS been the best bang for the buck in cameras, going back to 1970 and earlier. Their glass has always been very good or better, and their prices moderate. As Limr mentions, you don't pay Nikon, Canon, or Leica prices, but you get very, very good glass, and the best thing is, there's a TON of old, used glass, which is still very, very good and available for a song. The only reasons to NOT consider Pentax are: Slightly limited lens selection in the "extremes" - you can't get a 600mm f4 tele-prime, or an 8mm fish-eye, and the accessory market isn't quite as good, that is, you won't find quite as many third-party options, but... with their prices, who needs 'em?Pentax will give you more value for the money, and lenses will not carry the name-brand price premium but the glass will be just as good.
Very interesting, I heard rumours but this looks like the real deal, weird that Pentax getting into full frame DSLR when it looks to me like the market slowly is moving to mirrorless, seems like they know something we dont, maybe there is still a lot of promise in DSLR compared to mirrlress technology.Pentax announced its first full-frame earlier this year: Life in a glass case: We peer at new Pentax full-frame DSLR
Pentax never really made the transition to the 35mm autofocusing SLR era with enough momentum to carry it forward in to the digital era. At the absolute height of the 35mm manual focus era, which ended basically in the 1986-1990 period, Pentax had some absolutely wonderful products in cameras and lenses, but the transition to autofocusing was a period of MAJOR consolidation of sales for Canon, Nikon, and Minolta...Pentax and Olympus fell by the wayside during that difficult transition period, and then Minolta sunk hundreds of millions of R&D into the APS film fiasco, as well as got hit with huge patent infringement penalties...thus beginning the slow death spiral for both Pentax and Minolta...Pentax is now owned by the Hoya company, and Minolta sold off its camera and lens businesses to Konica, which sold out to Sony. As a result of this long, 25-plus year slow downward spiral, the retail presence of Pentax has suffered terribly. Their sales are just so small that retail, brick-and-mortar dealers are far and few between; on-line sales are simply a better avenue for smaller players in a market where the good themselves are expensive...a d-slr body costs a LOT more at wholesale than many retail products, and dealer inventory budgets are stretched tight days. Target and BestBuy just cannot afford to stock Pentax, as well as all the other brands, so losing just those two,specific retailers means a huge loss of in-store product availability.