Selling Yourself: Why do your clients pick you?

[Steve5D]

Which is why I came here, to learn more about selling yourself...

It sounds like you should talk to the people who got hired. If they got the gig based on "things that are pretty standard", then they must really know how to sell those things, don't you think?

The bottom line, at the end of the day, is that your friends are happy with the choice they made...