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Should I charge for this?

A savvy company isn't going to pay much for what is basically a stock photograph. That's the way it goes.

I don't mean "stock photograph" in a negative way, I simply mean that any reasonably competent photographer could take a picture of the same thing, that is good enough for the company's needs. If any competent photographer can then competition will inevitably drive the price down to very close to zero.
 
I'd adjust the HDR so the top half of the building isn't so dark.
 
I have lots of shots of the uni, and I have been meaning to ask whether they want some of them to use for their marketing. Imo, my shots are prettier than the ones they currently use.
 
Someone might have already posted this, there are guidelines for determining pricing on sites like ASMP that would be appropriate in the US. Prices seem to vary somewhat depending on the part of the country.

It's unfortunate that some people want photos for free and that there are people willing to do that (although the photos that are free may not be that good); it's not just the photo it's the talent and time and practice it takes to develop skills that enables a photographer to produce good photos - and I think that's what people get paid for, doing the work and the expertise involved.
 
they said that they would find a different photographer.
Fine. Because they won't be willing to pay a different photographer much, they will most likely get a subpar image that they will not be happy with. There's a good chance they will get back to you about this image, and because you've shown that your work is better than anyone else they know, there's also a good chance they will contact you for future needs.
 
If they dont pay for your picture, they will pay someone else to take it..... Your picture is worth getting paid for. Its really nice, just my 2 cents.
 
I aired the idea that I be given a proper contract, and maybe a small payment. Then they said that they would find a different photographer.
With all the photo sharing web sites and 500,000,000 new photos put online every day, companies don't have to pay for photography anymore. They just need to pay an employee an hourly wage to sift through the web sites.

On web sites like Flickr, people 'tag' there images making it that much easier for the company minions to search for relevant images.

Cost, actually get-it-for-free, is more important then image quality. No doubt there first choice will be a high quality image, but in the end, mediocre is usually good enough.

So as I alluded to before, because of the billions and billions of images in online image sharing web sites, we have nothing to negotiate with.
 
That is a very nice image. I would definitely charge whether they take it or not. That's your work and time and skill. If you just want to promote yourself which I doubt it will, then just give it to them.
 

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