I was kindly forced into doing wedding. Now, I'm young, and really had no real photography experience before this, I do Wedding and Anniversary DVD's, as sort of a hobby/side business. I know sounds crazy, it was my God Parents daughter's wedding, and they thought that I could do it.
Well, I found another wedding and asked the photographer if he minded me following him around, as I was supposed to shoot a wedding on my own soon. I spend some time chatting with him. He told me, there isn't any real secret, you just have to know how to use your camera effectively, have an idea what type of poses they want, have backup equipment, and "take a shitload of pictures."
Afterwards, I got to see his pictures, and compared his to mine. There really wasn't much difference. I was suprised.
His advice, seemed pretty straight forward, but it was true. If you know how to use your camera you are going to get a shot that looks decent. If you know how to pose people you are going to get a good shot, if you take 300+ pictures, you are going to get at the very minimum, a hand full of amazing shots.
So, the big day came I armed myself with 20 or so rolls of film, and my camera. It was an outdoor wedding up in a mountain resort that sat on a river. So, I found about 5 different backdrops for the group shots. And did another 5 or so for just the bride. Plus, one right on the riverbank with her father. And a handfull afterwards of the bride and groom together. I took about 150-200 shots total of posed pictures.
During the ceremony was a little stressful, as not only was I doing the photography, I had 3 digital video cameras filming, one of which, I had a helper running, one was to stay put, and the thrid, I had to watch out of the corner of my eye, to make sure I had a decent shot, just in case. But, I managed about 3-5 shots per group walking down the isle. This is where a second camera a helper, and 36 shot rolls would be very helpfull or at least in this wedding. There were 7 attendants for each the bride and the groom, on top of the parents, grand parents, step parents, flower girl and ring bearer. Then of course there was the bride, groom and minister.
I also did some pictures at the reception mostly the toast and cake cutting, and left the majority up to the other guests, as I still had video cameras running.
When I left, I had 3 shots left on my last roll of film. As you can image, there was more pictures then you would know what do with, and there were still poses that we had forgot, or ran out of time for. But there were tons of great ones. They ended up with and album of nearly 100 photos. They had great shots of every group. They were happy as was I.
The more professional you look and sound, the more cooperation you will get. That is key in getting pictures. It also helps to get the cordinator and best man or in this case an outstanding usher to help get people organized.
I have since done a handfull of weddings for people. I do it mostly as a favor for those who can't afford to pay big bucks for a bonified pro. I enjoy doing it. I wouldn't expect people to pay me too much, right now. However, if you are seeking to make a business out of this, I'd imagine you'd want somewhere between 15 and 30 under your belt with an assortment of photos to show your customers.
What I've done is charge a dollar a photo, for 4x6's only, then enlargements and such are up to them to figure out what they want. Then I send them to my prefered lab. That way they are paying the true cost. A dollar a photo works well, as I figure 3 bucks a roll for film, and about 10 bucks to develope it. So I make about $10 per roll. Or somewhere between 100 and 150 bucks to shoot the wedding. This is pretty effective, they get 300 pictures for 300 bucks. And spend around 100-150 on enlargements and reprints. They have spent less then 500 bucks for their wedding photos.
Most pro's I've looked at charge at minimum 1000 dollars, for half the pictures I take, and very little finished photos. I'd say the average package with a decent number of prints goes in the neighbor hood of 1700-2000 dollars, with 3000 not being uncommon.