Not a very appealing name, but the body looks attractive. I wonder if this thing will actually make it to the real world's camera markets. I liked the look of the aluminum body, which reminded me of the new Leica made out of the solid aluminum block. I wonder if it will have an LCD screen on the back...didn't see that specification in the list of specs on the (in my opinion) dreadfully done web site, but I might have missed that.