and it's not offensively overpriced for a camera-rotating bracket. Plus: the remote button is slick--since I like it on that side to be able to zoom with my left hand, the telescoping height is slick, being able to mount the camera/flash on a light stand is slick, and being able to use an umbrella mount is slick.
It looks like it would be very useful and to use on a lightstand for a photobooth vs just using an on camera mounted flash, while still being very portable.
Next time I'm shooting an event, I'll highly consider picking this thing up first.