Sony does sell a loooooooot of "digital cameras", for sure. They make a lot of point and shoots. And video cameras. And some fine television sets. And some so-so computers. They make a mean Discman, and some awesome headphones as well!! Sony is a consumer electronics company with a lot of leverage over retail shelf space, world-wide.
Market share is nice for Sony. Of course, in terms of sheer numbers, feces is the leading food for maggots. I mean, 100 billion flies cannot possibly be wrong, can they? And Ernest and Julio Gallo is America's best-selling wine brand, sold mostly in 1/2 and 1-gallon jugs. And WalMart is the best retail store in America. And McDonald's is a top,top restaurant! Kraft individually-wrapped processed cheese slices are the #1 cheese product. Big, big numbers can be deceptive, or as in your case, totally,totally IRRELEVANT to the subject at hand, which is "
professional cameras."
Mercedes and BMW do quite well with less than 1.5 percent of the worldwide car market. I would dearly love to read about a successful SONY professional camera in use for say, newspaper sports. I watched last night's BCS championship game like a hawk, and all along the sidelines were all these silly Nikon and Canon shooters...I didn't see a single Sony A77 "professional camera" in use...huh...those guys from the AP and Sports Illustrated must not know what gold they are missing by not shooting a Sony pro-cam,eh?
The title of this thread is
"The changing field of professional cameras". So far, it seems like you're the only one who wants, and very badly I might add, to claim that the A77 is a professional camera. I'm glad Sony's worldwide digital camera sales figures are so high...but until they make a camera that is widely adopted by professionals, then I do not think they have a "professional camera". See, the marketplace decides what is a professional camera, and so far, only Canon and Nikon cameras and lenses have won that title...it's a title that can NOT be bought by launching a magazine called
Sony Style [Sony Style Magazine Covers], and selling it at hipster supermarkets. Or by flooding Best Buy and Target stores with cheap digital cameras and d-slrs spaced $149 apart in a line that extends from cheap-o to $1499...ie flooding the market, Sony-style.