Vogue Caves: Publishes ads with AI generated models

[cgw]

But there is teensy disclaimer text all but hidden in the shots...

AI-Generated Models Now Appear in 'Vogue' Magazine

The images were paid for by Guess.

petapixel.com

 

[smoke665]

Progress, good or bad, marches on. Over the years I've watched print media (newspaper/magazine) decline as advertising moved to digital space. The AI movement both fascinates me and scares the H*** out of me. I guess I watched the "Terminator" once to often.

 

[AlanKlein]

Computers were also hated when first developed. They threatened many jobs that were in fact lost. But they created many new types of jobs and modified many existing ones making everyone more productive. The same thing will happen with AI. Of course, during the switchover, it will cause much displacement.

 

[cgw]

A very cold day in fashion editorial when AI supplants the real deal even when heavily retouched.
But who knows if couture embraces the fembot look? Anna Wintour just might suffer a fatal stroke.
Walmart flyers? It's already there.

 

[smoke665]

@cgw How many jobs are out there today for elevator operators, switchboard operators, keypunch, file clerks, type setters, telegraph operators, etc., etc., etc. Things change, men/women adapt...life goes on.

 

[terri]

@cgw How many jobs are out there today for elevator operators, switchboard operators, keypunch, file clerks, type setters, telegraph operators, etc., etc., etc. Things change, men/women adapt...life goes on.

Well. This is Vogue magazine, not a phone book. It's in a different league than telegraph operators or type setters. This magazine was once graced by fashion photographers like Irving Penn and Richard Avedon. Those models helped elevate not only high fashion but the art of photography.

To see that they've reduced themselves to this is indeed a sad reflection of the times. It has little to do with print media vs digital, either. Fashion photography using live, breathing fashion models can be displayed in either medium. With this action, Vogue has merely removed another aspect of reality from the fashion they promote, and it’s been pretty remote from the get-go.

 

[smoke665]

This is Vogue magazine, not a phone book

Agreed, but it's also a business who's primary function is to make a profit, and if you read the article, the move to AI generated images was conceived and produced by the advertisers, who are responsible for the cost of production of the ad. Businesses that don't control costs or meet the demands of their customers soon find themselves out of business.

, Vogue has merely removed another aspect of reality from the fashion they promote, and it’s been pretty remote from the get-go

I don't necessarily disagree with you, and as I stated earlier, "AI both fascinates and scares the H*** of me". With advances in technology there are inevitably downsides. If you'll remember it hasn't been that long ago that TPF members were grumbling about the use of editing on models to slim/shape/improve features, on images used in ads. Those edits were just as unrealistic in their presentation.

The part that actually scares me is the progress of AI is happening faster than the implementation of safeguards. They're already developing integration of AI with humans creating a synergistic relationship where AI and humans collaborate. At what point does it become self-sustaining and start acting without

 

[cgw]

It's showing up already in low-end print with a strong chance it will stay there. Stock was a kind of forerunner for AI, e.g., those plasticky handsome folks on dentists' flyers who resembled no one you knew? Stock will be the real victim.
Doubtful whether designers will be fooled or choose to sever ties to photography. But colder days
do happen!

11 Fashion Photographers Redefining Style as We Know It

From Nadine Ijewere to Campbell Addy and Tyler Mitchell—a journey through this era’s most thrilling fashion photography to inspire you.

www.vogue.com

 

[RScottie]

It is only a matter of time before they put AI in our camera's.

At that point the photographer will be nothing more than transport to get the camera and AI in to position to make a shot.

 

[smoke665]

that point the photographer will be nothing more than transport to get the camera and AI in to position to make a shot

I suspect we'll bypass the need for any camera. The integration of man and machine started awhile back. Pacemaker have been around for awhile now. Thought controlled prosthetics are here, its entirely feasible that the human eye (or a machine replacement) will be able to record whenever needed. From Human To Cyborg: Are You Willing To Augment Your Body? - The Medical Futurist