Vogue Caves: Publishes ads with AI generated models

[cgw]

But according to the article you posted - "Seraphinne Vallora, a marketing agency, is behind the ad, which says that Guess co-founder Paul Marciano approached them with the idea." The impression I got from the article is that it was conceived and produced by the couturier, and it was not an editorial decision by the magazine.

Ads make money. Vogue sells access to eyeballs. How the ads are made is the rub here.

 

[smoke665]

Ads make money. Vogue sells access to eyeballs. How the ads are made is the rub here.

No argument here, but I was confused by your previous comment where you said-"I do think AI model platforms will not be used by couturier." It runs counter to the article you presented. In the article, Guess, the couturier, was the beginning of the AI generated model/ad, they contacted their ad agency. Ad agencies typically produce the ad, and present the finished product to the magazine who then inserts it in their magazine. I suspect that's why the article also quotes Vogue as saying they had no editorial involvement, as way to cover themselves from backlash.

 

[cgw]

No argument here, but I was confused by your previous comment where you said-"I do think AI model platforms will not be used by couturier." It runs counter to the article you presented. In the article, Guess, the couturier, was the beginning of the AI generated model/ad, they contacted their ad agency. Ad agencies typically produce the ad, and present the finished product to the magazine who then inserts it in their magazine. I suspect that's why the article also quotes Vogue as saying they had no editorial involvement, as way to cover themselves from backlash.

Guess is a premium brand way down the food chain from luxury brands like Prada, Balenciaga, Gucci, Chanel, Dior.

 

[smoke665]

Guess is a premium brand way down the food chain from luxury brands like Prada, Balenciaga, Gucci, Chanel, Dior.

Might want to recheck that, according to numerous articles I've read, all of the above luxury brands you mention have already moved heavily into AI generated imagery. Will they continue to use photographers, yes more than likely, but AI is still developing. The advantages of AI from a bottom line standpoint, are to attractive not to be used. The kicker will be the public's reception. On that subject, I found this an interesting read The Luxury Dilemma: When AI-Generated Ads Miss the Mark | College of Business the study found that "when" the viewer was "told" the image was AI they viewed it more negative than when they were not. They also, concluded that the creativity involved in the production had a bearing on acceptance. Those exhibiting more creativity were actually viewed positive, even when the viewer knew they were AI generated.

 

[cgw]

Might want to recheck that, according to numerous articles I've read, all of the above luxury brands you mention have already moved heavily into AI generated imagery. Will they continue to use photographers, yes more than likely, but AI is still developing. The advantages of AI from a bottom line standpoint, are to attractive not to be used. The kicker will be the public's reception. On that subject, I found this an interesting read The Luxury Dilemma: When AI-Generated Ads Miss the Mark | College of Business the study found that "when" the viewer was "told" the image was AI they viewed it more negative than when they were not. They also, concluded that the creativity involved in the production had a bearing on acceptance. Those exhibiting more creativity were actually viewed positive, even when the viewer knew they were AI generated.

And the buying audience still loves a good runway show. Check out coverage of "fashion weeks" around the planet. London Fashion Week is next month.

 

[smoke665]

And the buying audience still loves a good runway show. Check out coverage of "fashion weeks" around the planet. London Fashion Week is next month.

No argument there either, at least until gynoids get to the stage of Cherry 2000 (Cherry 2000 - Wikipedia) But your original OP was dealing with print ads, not fashion shows.

 

[SquarePeg]

There won’t be any need to take a shot at all, AI will just make it all up. The only human machine interaction will be to tell the AI what image to make.

That is already happening. Many of the art groups I follow on Facebook and some of the photography groups as well, are having trouble keeping the AI generated images out. With the art, I think they’re fairly easy to spot at this point but not for long. With the photos, it’s even harder to spot, unless you have a trained eye. And even then, if they keep the subject matter believable, it is next to impossible to tell just by looking at the image itself.

 

[smoke665]

Yup. I created this entirely by text to image AI over 1 1/2 years ago. I should probably try it again, I suspect the improvement would be drastic.

 

[VidThreeNorth]

I was thinking about this topic and it occurred to me that there is an Ad clip I have been seeing on YouTube that I thought was suspicious. You see a pretty girl, maybe 18-ish, and she shows a full set of dentures and puts them in her mouth smiling. It goes by quickly so you don't have time to focus on it. A pretty young girl who uses a FULL set of dentures? I find that very doubtful.