Why does there have to be so many choices..It's making my head spin. One person says buy this brand and the next person says buy another another brand.

And, they all look the same online..

Vent over!!
It's difficult b/c buying a tripod is very different from buying most other photo equipment. Let me give you an example....you can get cheap or discount photo equipment (a used body, a kit lens, cheap studio equipment) and as long as you're aware of it's limitations, you can learn to work with it. But cheap tripods are worse than no tripods (b/c a cheap tripod creates the illusion of some stability when if you didn't have that cheap tripod you wouldn't try the shot or you'd jack up the ISO so the shutter speed was faster or you'd lean against a door or fence to get a stable shooting platform).
The two best pieces of advice for buying a tripod:
1. Don't look for a bargain. There are tons of them out there for $50 or less (new). Just keep on walking. As a general rule, any new tripod (and ball head) that is less than $160 or $180 isn't worth considering. You'll want to look for bargains but the reality is that cheaper tripods just aren't that stable (and if a tripod isn't stable it's worthless).
2. Be clear about what you want to use the tripod for. Let me give you some examples...
--I have a Manfrotto (with manfrotto head) that is light-weight and telescopes down so it will fit in carry-on luggage. I travel with it all the time. Now, I get a crick in my neck b/c it only goes up to about 5'2" and I'm 5'10". But it's a great travel tripod.
--I have a gorillapod that attaches to my favorite holster and works superbly for local street photography when I need something stable for a slower exposure.
--I have another manfrotto with an induro head. Longer than the first manfrotto (so it won't fit in carry-on). Also significantly heavier (so I never go hiking with it). But the center column will go horizontal so I use it for macro and food photography as well as some studio work.
--I have a clamp-pod (clamps on to the car window or a chair). It's perfect for when I can't bring a full tripod or I'm in a car but want a shot that requires some stability a human body can't provide.
You don't need to have 3-4-5 tripods. Just identify what you need to do with your prospective tripod and then buy accordingly. If you're a hiker than you want something that is light, go with your gear/favorite backpack, might have provisions for spike legs or attaching sandbags/water bottles (to keep it weighed down). If you fly, than it needs to fit in to carry-on luggage. If you're tall or short than there are height considerations. If you do macro or food than you want a center column that tilts. If you do a lot of studio work than you want something that is so stable and probably heavy that when you back in to it, it won't tip over...and you can probably attach a clipboard to it (for shot sequence or shooting schedules). If you try to buy a tripod that does everything (you want it rock-stable, spikes for outdoor terrain, level to judge if it's tilted, center column that tilts, able to hold a 500mm f2.8 zoom)....well, you're not going to find one that is perfect for everything. It's like saying you want a sports car for 2 that can also hold your kid's youth soccer team.