Samsung Galaxy NX hardware; $1 per optimized, expertly processed, finished photo. Pay for the photos, not the camera.
Sort of like buying a fine dinner at a restaurant, rather than spending two hours grocery shopping and 45 minutes cooking dinner.
I liked their many bland, flat raw captures, shown as beautified, finalized final form photos.
It looks good for well-heeled people who can afford luxury/status-y services like this; notable is that Palo Alto is their first store location. That figures.
I expect this to be a resounding failure; maybe even a huge failure like TacoTime, or FedEx, or 1928's idiotic idea of, snort!, pre-sliced bread sold in bags! All were doomed ideas from the get-go