CanAm
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Uhh, ok. Don't mean to take that personally, but would you mind fleshing your comment out a bit? Frankly, I'm pretty sure I remember high school economics. Remember college and law school economics too, for that matter. Also remember all the economic theory I've studied since law school. (Or at least I sure hope I do, because some very nice people are paying me to give them advice based on it!) :er:
In any event, these concepts aren't that advanced, but, hey, maybe I did miss something really basic -- it happens. If you really disagree with what I said then please explain and I'd be glad to discuss.
It could go one of two ways. Either people buying more cameras will make prices drop, or they could make them rise.
You do realize that you also pay for R&D in a camera when you buy it right? Let's say more people buy 40Ds, Canon starts working on a new camera, the prices in the 40D will most likely stay the same or even rise due to new R&D costs.
Also, if people are willing to pay more for the same goods, companies will raise their prices. Why do you think gas prices are so high and Exxon is turning the biggest profits they've ever seen in a quarter?