Undercutting is a way of business and personally I feel $1000 for a photo is too much. If this was not for my company I would charge anywhere from $200 to $500 depending on the size of the company and the nature of business. That being said if I were to do a job for a giant company I would of course charge a lot more... I believe you need to gauge your customer and charge accordingly. Furthermore I have actually given my notice to this company so I will not be employed by them for long. I figureded I'd help them on my way out, as for pinching pennies when trying to start a fast food franchise you need to save every penny you can. At roughly $400,000 to open a store it is a very expensive industry and the profit margins are slim considering we use all natural foods.