I've had very good experience with Hawke Optics. I've got two good quality air rifle scopes (1 Vantage IR 4-12x50 mil dot, 1 panorama IR 4-12x40 mil dot) that I use regularly in low light, have owned for some time (5 years) and I've been very pleased with. After looking for a good pair of binoculars for my Mrs (as a birthday present) and after a lot of research I settled on a pair of Hawke Nature-Trek 10x42's. I've seen other comparisons where I think Vortex Diamondback bins were rated a bit better on the internet at a bit less cost but the Hawkes were better to my eyes a little brighter and almost no CA where the CA on the Vortex's was visible to me, though it was a tough comparison I made. The CA on the Hawkes is so low that it's only visible to me in really tough conditions with harsh backlighting and even then I need to strain a bit. Normal use, I don't notice it. Even the 42s are bright enough for me to use in early to mid twilight and they have enough eye releif to use with glasses, or without. Celestron is a budget brand I see rated very well for bins and telescopes, but I don't think they're quite as good optically.
Without going to the cost of Swarovski, I think the Hawkes are very, very good at their price point and offer excellent performance. They are my "go to" brand now I've been so impressed with their performance. I'd even say it's worth stretching your budget to get a pair if need be and quality wise the are hitting the top end of the mid priced tier.
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