Jeremy Lim
TPF Noob!
- Joined
- Oct 23, 2008
- Messages
- 66
- Reaction score
- 0
- Location
- Vancouver, British Columbia, Canada
- Can others edit my Photos
- Photos NOT OK to edit
I work in the Internet marketing field, so maybe I can help shed some light. Though our core focus is on search marketing, I'm surprised no one's mentioned Flickr thus far. Personal networking is hugely important in a service industry like ours (photography, not marketing). Just because you're meeting photographers doesn't mean they won't bring you leads; some people shoot with different styles, and filling that niche in your locale is much better than squeezing into an over-saturated niche online. Flickr results are searchable too (both internally and externally), so being active in that space might mean more than just contacts.
Our space is pretty saturated, which makes search optimization hard. Very, very hard. Everyone's a photographer with camera phones these days, so what do you do?
As a search optimizer, I wouldn't downplay it, but try thinking smaller and more grassroots:
1) Hyper-target. People can be very specific in search engines. For example: "vancouver goth wedding photography" (if you so should be inclined). You're only up against 171,000 as opposed to the 449,000 for "vancouver wedding photography" and the 8,570,000 for "wedding photography". Alpha made a great point about mixing up your anchor text as well.
2) Flickr. Network. The Photo Forum it out. Post on blogs. Post on forums. Make sure people know you and are talking about you. Sure, you can do all the link building yourself, but give people something of value, and they'll link to you.
Hah, and hopefully this is of value, no? If anyone has questions on Internet marketing, give me a shout on Flick or by PM and I'd be happy to chat it out!
Our space is pretty saturated, which makes search optimization hard. Very, very hard. Everyone's a photographer with camera phones these days, so what do you do?
As a search optimizer, I wouldn't downplay it, but try thinking smaller and more grassroots:
1) Hyper-target. People can be very specific in search engines. For example: "vancouver goth wedding photography" (if you so should be inclined). You're only up against 171,000 as opposed to the 449,000 for "vancouver wedding photography" and the 8,570,000 for "wedding photography". Alpha made a great point about mixing up your anchor text as well.
2) Flickr. Network. The Photo Forum it out. Post on blogs. Post on forums. Make sure people know you and are talking about you. Sure, you can do all the link building yourself, but give people something of value, and they'll link to you.
Hah, and hopefully this is of value, no? If anyone has questions on Internet marketing, give me a shout on Flick or by PM and I'd be happy to chat it out!
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