Attn Webmasters: Promoting your photography website, Part I

Status
Not open for further replies.

Jeremy Lim

TPF Noob!
Joined
Oct 23, 2008
Messages
66
Reaction score
0
Location
Vancouver, British Columbia, Canada
Can others edit my Photos
Photos NOT OK to edit
I work in the Internet marketing field, so maybe I can help shed some light. Though our core focus is on search marketing, I'm surprised no one's mentioned Flickr thus far. Personal networking is hugely important in a service industry like ours (photography, not marketing). Just because you're meeting photographers doesn't mean they won't bring you leads; some people shoot with different styles, and filling that niche in your locale is much better than squeezing into an over-saturated niche online. Flickr results are searchable too (both internally and externally), so being active in that space might mean more than just contacts.

Our space is pretty saturated, which makes search optimization hard. Very, very hard. Everyone's a photographer with camera phones these days, so what do you do?

As a search optimizer, I wouldn't downplay it, but try thinking smaller and more grassroots:

1) Hyper-target. People can be very specific in search engines. For example: "vancouver goth wedding photography" (if you so should be inclined). You're only up against 171,000 as opposed to the 449,000 for "vancouver wedding photography" and the 8,570,000 for "wedding photography". Alpha made a great point about mixing up your anchor text as well.

2) Flickr. Network. The Photo Forum it out. Post on blogs. Post on forums. Make sure people know you and are talking about you. Sure, you can do all the link building yourself, but give people something of value, and they'll link to you.

Hah, and hopefully this is of value, no? If anyone has questions on Internet marketing, give me a shout on Flick or by PM and I'd be happy to chat it out!
 
Last edited:

philanyware

TPF Noob!
Joined
Jan 21, 2009
Messages
10
Reaction score
0
Location
Wellington, New Zealand
Website
www.websitesforphotographers.co.nz
Can others edit my Photos
Photos OK to edit
And always remember the golden rule for search engines: provide good quality, relevant content.

Search engines only want to return the best content when somebody searches for something. They are very good at identifying the best content and they get better at doing so every year.
Stick to your topic (or niche market), include useful/appealing information and photographs (that others will link to) and never try to fool Google (because they are much cleverer than you).

The above posts will help you follow this rule. If you're ever unsure how to do something, just follow the golden rule.
 

photobugimc

TPF Noob!
Joined
Jan 31, 2009
Messages
11
Reaction score
0
Location
Indianapolis, Indiana
Website
www.lpphoto.biz
Can others edit my Photos
Photos NOT OK to edit
Thank you for all of the very detailed information. I am new to the forum and my goal is to become an avid participant.

I will use this to post my gallery work and the ability to do so is greatly appreciated.

www.macworthington.com

At the bottom of the website there is a place to search - Lori Patterson will bring up all of my work.

I have no idea why the link did not appear to just click; still learning, sorry!

Lori
 
Last edited:

agompert

TPF Noob!
Joined
Oct 15, 2009
Messages
131
Reaction score
16
Location
Sierra Vista, AZ
Website
www.agphotoart.com
Can others edit my Photos
Photos NOT OK to edit
Greetings tpf website owners,

Hosting:
I have used over 20 hosting companies when i was a web developer. Most have been really expensive, poor quality and quite frankly sucked. When I look for a hosting I look for the following:

1. linux servers
2. apache server with MOD REWRITE support (more about this later)
3. PHP/Perl Support
4. shared SSL (for secure connections)
5. CPanel - (this is a web management console, makes webmastering easy!)

All the above are musts and non negotiable.

Thats all fine and great, but I would have to add in that no matter how much you love or hate microsoft, asp.net is great and for that you want a windows server. But I guess it really depends on which languages you know PHP or ASP.NET. Also, Visual Web Developer Express is a great (free) tool to program on if your using windows.
 

Lise Charmel

TPF Noob!
Joined
Oct 18, 2009
Messages
5
Reaction score
0
Location
USA
Can others edit my Photos
Photos NOT OK to edit
1228847471small-banner-01.gif

582675217lise-charmel-bouquet-sauvage-shorty-item-list.jpg

Lingerie Fashion and gesigne.
 

modlife

TPF Noob!
Joined
Dec 25, 2008
Messages
121
Reaction score
0
Great thoughts. I've found that product reviews are big traffic drivers. I write simple photo equipment reviews like this panasonic lumix fh20 review.

I know it's a Point and Shoot...but it gets people to my site, and rankings are what matter.
 

SusanMart

TPF Noob!
Joined
Mar 11, 2010
Messages
191
Reaction score
0
Location
US
Can others edit my Photos
Photos OK to edit
Thanks a lot. Good selection;)
 

supremespy2

TPF Noob!
Joined
Mar 8, 2011
Messages
3
Reaction score
0
Can others edit my Photos
Photos NOT OK to edit
  1. Get web hosting and choose a domain name
  2. Install Wordpress
  3. Choose a photography Wordpress theme to install
  4. Install an SEO plugin such as All-in-One SEO or Platinum SEO
  5. Do keyword research as instructed by other posters
  6. Choose main long tail keyword to use in meta title, description and tags
  7. Post each photograph and fill in meta data before publishing
  8. Use long tail keyword as anchor text when promoting your photograph throughout the web for backlinks
 

bobaloula

TPF Noob!
Joined
Jul 18, 2011
Messages
1
Reaction score
0
Location
london
Can others edit my Photos
Photos OK to edit
Wow, I'm just doing some marketing for lenswal.com and stumbled upon this old thread - times have changed!!! Social Media wasn't even around then and no mention of blogging or content writing?

I would make one comment which is if you use drupal or cpanel you are severely reducing the chances of your site having any real visibility because it is full of lots and lots of code that search engine bots don't like. Always build your site from scratch with a custom CMS - they are not expensive but are so worth it in the long run!
 
Status
Not open for further replies.

Most reactions

New Topics

Top