Critique on my logo design

[pixmedic]

View attachment 48214
Copyright runnaCORP, llc, inc.

I cannot even begin to articulate how awesome this is

 

[Red1SebR]

Loose the arc text en put it under photo with and underline it its mutch better that way.
the arc text looks like its done in word.

 

[Red1SebR]

great ones

 

[runnah]

copyright runnahCORP 2013 LLC LTD, INC TRADEMARKED

 

[marc.christoffel]

My advice would be to try etsy. You can get a very good logo and whoever you choose will work with you to work it in with your style. Some will include overlays for watermarks also. It's worth looking into and only $100-150

 

[ryanwaff]

Since you havent started your business yet, why not think about a change of name?

Personally I think that using: "[Insert name] Photo/Photography" has been done ad nauseum. And IMHO nothing screams inexperienced-photographer-just-starting-out more than a company with a name like this...
Sure it makes sense to use the word photography in your business name, because it is a descriptor of what your business does. But if we look at companies like Google or apple, two very successful brands, neither name describes what the company does, yet they have extremely successful brands that just work. So why has it become a trend to use "photography" in your business name? I would suggest coming up with a quirky name that pertains to you, so if you have a particular style or something quirky that you do in your photographs that could make you stand out and could be used as a name, I would suggest using that rather... But also a name that is a bit more subtle than "Wallace photo" which comes of as very blunt.

I think that is where you should start. Once you have a more subtle name that stands out from the crowd then move on to conceptualising a logo. But the name is crucial. Get it right and you will have a much more successful brand than if you proceed with your current brand.

So maybe brainstorm some new names and then let us know what you come up with. Then we can move on to the logo

 

[Light Guru]

Since you havent started your business yet, why not think about a change of name?

Personally I think that using: "[Insert name] Photo/Photography" has been done ad nauseum. And IMHO nothing screams inexperienced-photographer-just-starting-out more than a company with a name like this...
Sure it makes sense to use the word photography in your business name, because it is a descriptor of what your business does. But if we look at companies like Google or apple, two very successful brands, neither name describes what the company does, yet they have extremely successful brands that just work. So why has it become a trend to use "photography" in your business name? I would suggest coming up with a quirky name that pertains to you, so if you have a particular style or something quirky that you do in your photographs that could make you stand out and could be used as a name, I would suggest using that rather... But also a name that is a bit more subtle than "Wallace photo" which comes of as very blunt.

I think that is where you should start. Once you have a more subtle name that stands out from the crowd then move on to conceptualising a logo. But the name is crucial. Get it right and you will have a much more successful brand than if you proceed with your current brand.

So maybe brainstorm some new names and then let us know what you come up with. Then we can move on to the logo

I disagree. With photography you are selling you as the photographer and thus you are the brand. Having your name as part of the name of the business puts you the brand front and center in people's minds.

 

[manaheim]

<img src="http://www.thephotoforum.com/forum/attachment.php?attachmentid=48214"/>
Copyright runnaCORP, llc, inc.

Lol!!!!

 

[ryanwaff]

I disagree. With photography you are selling you as the photographer and thus you are the brand. Having your name as part of the name of the business puts you the brand front and center in people's minds.

Technically being front and center in a customers mind is the ambition of all brands. What I was getting at, is that if he wants his brand to stand out, he should use a more unique brand name. Thus standing out more so than all the generic names.

For example: he said he does quite a few senior portraits, so even if he just changes his name slightly to something like "Wallace Studios" then he has broken the cliche mold of "[insert name] photography, yet still puts his name front and center.

I guess where I'm coming from is that when you say Wallace Photo, or John Griffin Photography for example, your brand is then limiting your business before it even begins. Because if at some stage in the future you wish to expand your business and bring on some photographers as partners, they may not be happy working under that name. So some companies may change their name, others will keep it. the result is some photographers may not be happy joining the business...

Also if the business suddenly decides that they want to add event video production to their portfolio, prospective clients will not Immediately know that they offer this service from the business name which just says that they do photography. So what I am getting at is that a business should not limit future expansion options for themselves by using a limiting name. ( please note I'm just being hypothetical here, every situation is different, and I have never personally started a business... Yet. but that Is how I see it and I am open to correction...)

 

[manaheim]

^ love the avatar.

 

[painterskip]

I'll add my 2 cents because I usually can't help myself when someone is asking about graphic design stuff (or...most anything art related)

I'm posting a quick little idea below as well as my own logo, just to give you some ideas of what you can do. Wasn't sure which way you wanted your name spelled

Regarding the posts on this thread, I find it interesting that several people suggested you use what amounts to free or almost free design help, i.e. using students. I say that because if someone had suggested the same thing if you wanted photos taken, everyone would be going nuts, telling you that you'll be getting what you pay for. It works both ways and hey...I'm as guilty of doing this as anyone. You buy what services you can afford...or maybe max out the credit cards

Anyway...rant over. Here's my designs...

 

[pixmedic]

Runnah could probably do better...or, pretty much anyone else.

View attachment 48300

 

[runnah]

Runnah could probably do better...

<img src="http://www.thephotoforum.com/forum/attachment.php?attachmentid=48300"/>

I love it!

The key to logo design is simplicity and legibility. Use easy to read fonts, solid colors and clean design. Logos using this philosophy are easier to print, cost less and have higher brand recognition.

I did this one for a client a little bit ago.
Not earth shattering but it is easy to read, print, converts to one color. It is in the shape of a square for ease of business cards and letterheads.

 

[jamesbjenkins]

Seriously...

Hire a graphic designer. A good one. Stop wasting your time dinking around with logos and go take pictures.

 

[Fingtam]

I will think about using a professional graphic designer for my logo. Any suggestions for good ones to go with?

Font-font-font! Font says a lot about you and your business. I'm a graphic design font nerd so my first thought was a quote that I saw online which was "Ariel, for when you just don't give a damn." Although I'm not positive that is Ariel, it is a very blocky san serif that is just boring. So... answer me this....
Describe your business attitude or style, for example are you modern, or more elegant or are you fun and sassy. The answer to this question will help you find a font to suit. Maybe I can work something up if you answer that question for me.

I looked at a couple fonts to use, but really didn't find one that portrays the feeling I wanted it to, so I just went with very simple font. Admittedly, I didn't look very hard.
My personality and the way I want to portray my business is young, energetic, and fun, which is definitely not what my logo advertises as of right now. I also didn't want to go too far that way and make it look like I don't take my business seriously (like using comic sans), so I kept it somewhat formal.

Any font help would be appreciated.