You have to pay for the "digital" one with digital currency.
Joking aside, there was a difference between polarizing filters in that some were linearly polarized, and some were circularly polarized. The linearly-polarized ones didn't work well with auto-focus systems. As far as I know, pretty much all polarized filters are now of the circularly-polarized variety.
As for marketing terms, I'm waiting for them to say they are gluten-free, zero fat, and carb-free. Heck, while we're at it, how about "assembled by organically-fed workers"?