You say you have a 30 second HDR method, what is it?
He posted his process above.
It's not HDR. All he's doing is using Lightroom to bump the clarity way up, the vibranance way up and the fill light way up along with the contrast. The end result is a stylized image that looks somewhat cartoonish... or perhaps like a bad HDR that's been improperly tone mapped.
Regardless of what you think constitutes "HDR", you'll find that the develop modules in Lightroom serve essentially the same functions when used with raw files as exposure blending programs do with multiple exposures.
Sure, the quality isn't as great with a single exposure, but here's why I think it is in fact a form of HDR:
It is a form of tone mapping when you use the "recovery" (enhances detail in highlights), the "fill light"(enhances detail in lowlights), and the blacks (adjusts shadow dropoff)
Also, you have to consider that RAW files contain all of this data - LR just makes it easy to use. Want to take your time w/ HDR in LR? Just use the adjustment brushes and the same sliders.
All I was saying is that it's a cool effect, a form of HDR (although even I call it "fake"), and that it is in fact a "30-sec" method
Have none of you taken a single raw file, adjusted exposure +1 or +2 and -1 or -2 and then used the results to build your HDR image?
You're lying if you say this isn't a "proper" method.
Especially if you use HDR for action shots - it's not possible to get multiple exposures out of the camera in many cases
-and yes, the "clarity" slider can make it seem a little "cartoonish". I like that - in fact, Lucas Art has made millions selling plug-ins that give you an almost identical look.