Alien Bees do maintain pretty good resale value on the used market; probably about as much as Profoto gear does actually, in terms of percentage of original retail price. Profoto is very popular among younger shooters who seem to love the name "pro" in their gear, and who are anxious to impress others with the brand of gear they light with. For the person who is just beginning, the biggest problem is acquiring ALL of the needed studio equipment. To me, that means at LEAST five light heads...not one, not two, not three, but FIVE separate lights. Plus reflectors, flags, diffusers, various reflectors, a boom stand or two, stands, clamps,backgrounds, and multiple light modifiers like softboxes, umbrellas, a beauty dish perhaps, and so on.
The problem with Alien Bees and White Lightning for the budget shooter is that--they cost TOO MUCH MONEY PER LIGHT. The
Adorama Flashpoint II series light I suggest so often is a 150 watt-second light that retails for $99 solo, or $199 with the DC battery pack,and with FREE SHIPPING!. That low $99 monolight-only price point allows the beginner to acquire four lights, at roughly the price of two Alien Bee monolights. Alien Bees are priced perfectly for the Paul C. Buff company to make a tidy profit for the Paul C. Buff company when a beginner shoots his wad to buy two lights, and still doesn't have enough equipment to take on most lighting setups...
It's simple...TWO lights is not enough light heads.