CuriosityHouse said:
The exact same two kits....one refurbished from the manufacturer, one new from BestBuy....the refurbished one is 500.00 more....
Works like this: The NIKON STORE's regular price is $100 higher than BestBuy's normal everyday price, to keep BestBuy happy, since they buy a lot of cameras and lenses from Nikon.
BestBuy has a $480 temporary price reduction on the same kit. JUNE is Father's Day, and the start of the kickoff to summer vacations, as well as high school and college graduation time: JUNE is one of the BIGGEST camera sales periods of the year in the USA. best Buy wants to SELL chit; dicounts are what sells chit these days!!! Buyers today look for "deals".
AS to the Nikon Store (website direct buying): Nikon sells MOST ALL of its cameras to its dealers; retail chains, like BestBuy are mega-customers of Nikon. And rather than cut theiur dealers off at the knees, Nikon deliberately charges a bit more than what BestBuy does, becasue for every direct sales camera Nikon sells, I am gonna bet that they sell literally 1,000 more units to their DEALERS across the world. Wholesale sales to dealers is what butters Nikon's bread...you do not go around and "lowball" the people who place 10,000-camera and 8,000-flash and 25,000 unit lens orders from you every week...no...you say, okay, we'll sell direct to the peoppe stuoid enough not to look for the BestBuy/
B&H/
Adorama/Samy's/WalMart prices, so you guys will still get the lion's share AND the lioness's share of the kill, and we'll take the scraps.
BEST BUY is offering the $480 price cut..and is gonna sell a LOT of those kits....which they buy from Nikon...and BestBuy spends its millions of dollars on advertising and circulars and employees and huge freaking stores that cost $500 a dy to air-condition....and Nikon sells BestBuy every single pice of Nikon gear, by the railroad car load.
You are now enlightened as to why pricing seems so odd at times. The $1699 kit has a huge, red $489 price reduction!!!!!! tag. That gets people to BUY!
"Look honey, it's almost five hundred dollars off!"
"Okay sweetums, you can buy it, 'cause thats a good deal."
"Mmmm, love you pookie...[smooch,smooch]...I'll be back in two hours with the new camera."