Topic of the Day

Discussion in 'Just For Fun!' started by Dean_Gretsch, Dec 6, 2019.

  1. otherprof

    otherprof TPF Supporters Supporting Member

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    I didn’t understand the complaints. Someone gets a piece of exercise equipment as a gift, actually uses it, and feels better being in (not having a) better shape. And . . . ? What if they had shown a person who was overweight to begin with being happy because they lost a lot of excess weight using the equipment? I can imagine the “body image” complaints from the same people who were offended by this ad.


     
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  2. Braineack

    Braineack Been spending a lot of time on here!

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    I see a company that perfectly understood their market audience.

    These bikes start at $2,200. They aren't cheap.

    Most people in healthy relationships don't and just go spend $2,200 without discussing it with the significant other.

    When I watched the ad, my presumption was that she suggested at one point to her husband that she wanted one. This was reinforced by her excitement from receiving the bike and then proceeding to be devoted to it for a year.

    I'm willing to bet their market research showed that pelotons were often gifts, and also their users document their progress. This again, is reinforced by looking at peloton's YT channel with various spotlights and journeys of their users.

    Of course a for profit company is trying to plant the seed that you should buy a peloton for xmas -- as is every other company in the world doing right now. Hell, apparently a Lexus makes a nice xmas gift. A quick google search says the global health club market is $87 billion, it also says the global photography market is $79 billion... These bikes are unique where they include at home classes, with video, so you can interact with your trainer from home -- something great for a mom -- as seen in that ad.

    Working out takes incredible commitment & dedication, while at the same time being one of the most miserable experiences you can subject yourself to. Being healthy is not negative, being supportive of your spouse is not negative, it is meaningful and positive.
     
  3. smoke665

    smoke665 TPF Supporters Supporting Member

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    Apparently not as the comments continue. FYI my post that you quoted was not my opinion, but a summation of the facts of what transpired, as reported here, Yikes, People Really Hate That Peloton Ad which generally corresponds to other articles written on the subject, and was posted in answer to questions from others on what the OP was about.
     
    Last edited: Dec 9, 2019
  4. K9Kirk

    K9Kirk Been spending a lot of time on here!

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    I agree with everything you said but with Peloton's marketing/how they make the Peloton to appear like nothing else can compare, they may break the mold with the TV magic can imprint the name, "Peloton" in people's minds if they keep making big, fancy commercials designed to stick in people's minds. The TV industry has learned that people are very visual. To prove the point they hardly even say anything about a vehicle in a car commercial anymore, no specs about it, no nothing, just a cool car in some made up fantasy world and it sells like hot cakes. That's almost unbelievable but it works and they know it. Repetition of the Peloton commercials could 'possibly' be the key to making it a generic name but time will tell. If anyone wants to get to that point in time faster to how it turned out I suggest getting a Peloton to pass the time faster. lol! Just a joke, I don't work for Peloton. ;)
     
  5. Braineack

    Braineack Been spending a lot of time on here!

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    kinda like how people buy iPhone with specs that are years behind everyone of its android competitors?
     
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  6. K9Kirk

    K9Kirk Been spending a lot of time on here!

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    I'm not into phones like a lot of people are, I have a cheap smart phone that I only use when I get out on the road in case of an emergency but I would say yes to that. When it comes to products many are purchased simply because of it's brand name. How else are they going to hold their heads high around plastic people who's only religions are vanity and technology. :biggrin-new:
     
  7. Braineack

    Braineack Been spending a lot of time on here!

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    They can workout shame people...
     
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  8. limr

    limr Moderator Staff Member Supporting Member

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    Let me take this opportunity to clarify for everyone.

    The conversation about whether or not someone should be offended at this ad is OVER.

    If you'd like to carry on about marketing strategies, the potential of Pelaton becoming a generic noun, or of the merits of their equipment/subscription model, blah blah blah, that's fine.

    But enough about whether people are too sensitive/not sensitive enough, or making assumptions about why someone might have a reaction to the commercial that doesn't exactly match yours.

    We ALL know that is a hot button topic. Do not push it.
     
  9. limr

    limr Moderator Staff Member Supporting Member

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    It's true that they could make people's first thought "Pelaton" when they think about getting a workout bike, but there's already a functional word to describe the object, and if there's no need to replace it, then people won't. When there is no really functional term, or when that term is cumbersome, that's when people look to the names that dominate the market.

    The other thing to consider is the need for people to talk about the thing. People in offices had a need to discuss making copies; people with colds needed to talk about 'disposable handkerchiefs.' People who are focused on health and fitness need to talk about exercises and equipment, but not all of them are going to choose a stationary bike, so the group of people who are looking for a functional term is much smaller.

    Probably the most recent example is "to google." Google was not the first search engine, but they began to dominate fairly early in the game, just as the need to refer to an internet search was become more and more pressing. There was no real functional term for the action - not one that emerged as the clear 'winner' anyway. Do an internet search. Search the internet. Use the search engine. Surf the web. And so, as Google became more dominant and the need for an easy, precise term increased, it morphed into a generic noun (much to Google's dismay. They even got Sweden to remove it from it's official vocabulary when the word that translates into "ungoogleable' made it into the Swedish lexicon ;) 'Ungoogleable' removed from list of Swedish words after row over)

    Finally, I think because Pelaton is not just about the bike itself, but about the bike plus the subscription for online classes, that it's a different enough thing that people won't want to use it as a generic for any stationary bike, period.

    Now, if that market expands and there is more competition for the "bike plus virtual exercise classes" model, instead of it just being a fad, then perhaps "pelaton" will become a generic for that kind of experience, since it's really the first of its kind - or at least the first of its kind that has gotten this kind of wide-spread attention. There's already at least one company trying to compete - I think it's called Echelon? Which I think is a mistake - the name, anyway. It sounds too much like Pelaton. But I think the competition is good. Over 2K for the bike, and then $39 a month for the classes. That puts it out of a lot of people's reach. Which is another thing that would have to happen for it to become a part of the lexicon - distribution, common need. Right now, it's only a fraction of people who can afford this kind of thing, so the group of people wanting or needing to talk about it on a regular basis is quite small.

    Anyway, that's my linguistic 2 cents :)
     
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  10. FrederickZeFrog

    FrederickZeFrog TPF Noob!

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    My thoughts exactly
     
  11. Dave442

    Dave442 Been spending a lot of time on here!

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    I can't believe that a company went and stole a peloton for their stationary cycle. Forty years ago I was into road racing and today watching a road race with my grandkids I'm there pointing out the peloton and then the breakaway and then the final sprint. Sorry to see that when they Google peloton it is going to take them to a stationary bike. p.s. I have not seen the commercial in question.
     
  12. Designer

    Designer Been spending a lot of time on here!

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    I just saw the commercial yesterday. I don't see what the controversy is.

    As to the name; the exercise regimen is about a group of cyclists all together, hence the name, even though everybody is in their own house, they are still with the group. (hopefully) Ha-ha.
     
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