ok so...im a little on the fence with the whole "before and after" thing...
I understand the concept, and I see where you want to show people the difference between a "snapshot" of them, and an actual "portrait" of them.
on the other hand....
It kinda reads like a weight loss brochure.
Agree, and it isn't actually 'before' and 'after'. There's a LOT of stupid in this world, and I'd lay even odds that if you post that, you'll get someone wanting you to turn a snapshot into a portrait. I've watched a few of Sue's classes and she's a good photographer and an outstanding marketer, but I'm not sure she'd advocate the use of 'before' and 'after'. 'Amateur' and 'Professional'? Sure... 'Snapshot' and 'Portrait'? Without a doubt, but 'before' and 'after'? Not so much. The concept is excellent, the execution, IMO, needs a little refinement.
Actually, she does. If you join the FB Group in bed with Sue (which she stays active on) and a few videos she has up on YouTube, she does advocate before and after shots. She even has an entire page on her website with her own.
(This May not be true for her new website- she revamped it within the last month)
According to what I remember her saying (I can't remember the exact video) The before shot SHOULD be taken when the client comes in, before hair and makeup in "regular" lighting. Fact and body to camera.
So no, these aren't perfect b/a's but, I will make sure to start taking the before correctly so I can modify it in the future once I have more to choose from.