I almost like the first one. It's a fun idea, and a fun image. But she is so washed out, that I keep looking at the stuff in the window reflections. Squint at the image and tell me what stands out more?
The fluorescent light panel above her head in the second image, draws me away from her. You could clone that out, and nobody would b the wiser, maybe.
That aside, I wish she weren't looking straight at the camera. I lock her gaze, then look at the light, then her eyes again. I think the framing is fun, but I have to force myself to look at the ice cream cones. Where, I think if she were looking to the our right a little, it would help our eyes investigate the rest of the image a bit more.
I think you have some very creative ideas, but you need to work on developing your sense of composition and tighten it up.