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Isn't selling photoshop actions and presets... just a little... um... cheesy?
You may think it's cheesy but for the thousands of pro wedding photogs who use them, it saves a bunch of time. Sure you can take the time to find out how to do each step in Photoshop, but if you're shooting 30-50 weddings a year you may not have time to take a class or read a book on the subject.
If there is a photographer working 30-50 weddings a year, I'm sure they have mastered photoshop by themselves to gain that reputation from their portfolio to get them that many bookings.
If anyone's interested, I have a template for a blank document in Word. $3,175.99 without manual or support.
As for selling actins - would this be to do with that certain ad? (which is showing right now for me ) I, personally think these are aimed at those looking for a certain effect and are wanting a quick method of achiveing it. If I were after a certain effect I would search and pester forums and chances are someone would know the information or a good starting point - that would take time.
I think also their have an air of professionalism so I can well see people buying them - not me, but I can see the attraction
You may think it's cheesy but for the thousands of pro wedding photogs who use them, it saves a bunch of time. Sure you can take the time to find out how to do each step in Photoshop, but if you're shooting 30-50 weddings a year you may not have time to take a class or read a book on the subject. When you're a wedding photographer, speed of workflow is very important. The nice thing about those actions is you can either use a little bit or a lot and you can combine them too. I'm not saying you should use them all the time, because I think you shouldn't depend on them 100%, but they are helpful.