How do people handle this in general? I have had a few friends saying I should charge less for family portraits because I am their friend, or because the sister likes her camera and can do it too. How do you politely deal with undercutting. I am finding it hurtful that because my friend has done favors for me in the past I should provide free services or reduced services to her. Right now I am just starting to build up and I am at that point where I don't want to say no but I don't want to feel bitter at these people. I try to educate them but... Any advice? How did you grow through that part? Did you lose friends over it? As I increase my price point and introduce products I am worried some friends won't be able to afford me and then be bitter that I do not want to shoot for them.