Of course they will show good customer service in a public forum where masses of potential customers will see. If you call and ask for help where the audience is not potential buyers its a different story.
Ouch!!
I can promise you that had the OP known about me and contacted me directly by email, then the outcome would have been exactly the same as it has been by bringing my attention to the situation via the forum.
I'm originally from the UK, and maybe my CS experience (as a consumer) is different from the US, but here goes....
Before the Interwebs, if you had a problem with service or supply, you would write (a letter!) to the CS department; average response time was 28 days. That first response may have resolved the issue, or it may have left you feeling 'fobbed off'. If the latter, you would need to try and find someone more senior in the company to write to (not always so easy - remember, you couldn't look up his or her contact details online…..)
The solution may have been to write to the company chairman, contact the local newspaper.............or forget it. But now it's a different story.
I am sure that many companies haven't yet risen to the challenges - and benefits - that the use of social media has to offer. And believe me, that challenge of responding to customers across multiple very public arenas, day after day, isn't for the faint-hearted! But certainly as far as
Adorama is concerned, we take every less than ideal customer experience as a learning opportunity, making changes to our policies and procedures on an ongoing basis.
Will we ever be 100% mistake-free? I doubt it, because as humans we are all capable of making mistakes; maybe because we don't always have all the information or experience that we need in a given situation, or because we are under pressure.
'Overread' is right; my job was indeed created 5 years ago to be the very public face of
Adorama and ensure that if issues slip through the regular CS channels that there is someone who is easily accessible to make every effort to ensure that ultimately no
Adorama customer needs to feel they have nowhere to turn, because it seems like nobody is listening.