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The claim that the D800 isn't the replacemnt of the D700

What happened, I believe, is more of a split. The 800 is a bit too jacked to be considered a replacement. The 600 is a bit under what I would consider a true replacement. Nikon is shuffling their line around to maximize market coverage.
 
Who cares if something is a "replacement?" I think the only time that you can certainly say that Nikon has made a "replacement" is when they add an 'S' or keep the first number in the model. D3200 replaced the D3100 replaced the D3000, makes sense. D70s replaced the D70, makes sense. As for the D700 "replacement," I think Nikon realized that full-frame is very alluring to a lot of people, but the D1, D2, D3, D4 line was out of a lot of people's reach financially. The D700 was both an entry-level full-frame camera and an on-a-budget pro's tool. Now, they're trying to grab more of the entry-level crowd with the D600 and more of the professional crowd with the D800.

At the end of the day, it comes down to who ultimately buys the camera, not just who it was designed for. If Nikon notices that pros buy the D5200 because it's an inexpensive body with a good sensor and a crop factor that lends itself to telephoto lenses, then they can say that the D5200 is a professional camera. If only rich amateurs buy the D4 and use it to take pictures of their cats and lattes, then it's a consumer camera. Buy the camera that meets YOUR needs, and don't worry about anything else.
 

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