Yes, good link. But haven't most of those points been gone over and over and over right here on TPF? And this article has one major flaw: it makes the same assumption about photography that most beginners and so many members here do, the only photography out there is retail. And that is just so wrong and stupid. There are plenty of ways to make money in photography so long as you stay out of retail. Not to say you can't make money in retail but it is getting harder all the time.
But there is so much more than retail out there. You do need to know what you are doing, however, to get into the other areas. You may also need a lot of contacts in the business that is going to bring you clients and a big chunk of money to plunk down to get a serious studio going. But not always.
A friend of mine works in Insurance Photography. He has no studio because the disasters he photographs are not portable. He has to go to them. But he has two trucks full of gear ready to go at a moment's notice. Of course, we are not talking about shooting the Mrs's jewelry for an insurance contract here. He shoots industrial and other business mishaps. Major ones. He's had to use more than 50 strobes on a single shoot because there is a shipyard that calls on him where a single little flash unit is just not going to cut it.
Let's get real here. The main problem is that most people are dreaming. When photography is a serious business, it requires serious knowledge backed by a serious investment. I've mentioned what my new studio costs me in other threads. I won't repeat it. It doesn't matter. Even if you had the money to plunk down, you may not get the clients. Sorry. 75% of my work is automotive, 20% is music and the last 5% is misc.
You can get the extra 5% easily enough but the automotive part comes from years of my family being involved in the industry and the contacts I've made from that. The music chunk comes from my own history and it's contacts no one can recreate. At least not without spending the time with new musicians.
But if members stopped looking at me as a snob and, instead, started looking in what contacts they have because of their present life, and how those can relate to photography, they may well figure out how to make a living out of it.
That said, a couple thoughts about the article:
Myth #11 = So true. Same about the location photogs. Too cheap to have a studio. Plus they may not know how to use light because they also often are natural light photos at the same time.
Myth 17 = Now that's one that I don't remember seeing addressed here before. 99% of photographers' blogs I've read are as boring as can be. Not to mention that most of them are not even kept up to date on enough of a regular basis so they just look plain silly.