A different idea.
All of the technical reasons of why and how are really great, and need to be understood. But here is a little bit different idea of why they do it.
Poor ol' Rick here, has been shooting 35mm for going on 30 years now. Even at a thousand pics a year, well thats a lot of pictures. But the thing is, during that time I have "LEARNED" what a 50mm lens does, and what a 28mm lens does to the image. I can choose which one I need, based on years of looking through them. In other words, when I decide to "MAKE" a photo, I can generally get the right lens out to begin with. I don't need to put on a 135mm, then say oops, i need less, get the 50mm out, and then say oops again, needed the 28mm.
The problem comes in when I put a 28mm lens on a "crop" sensor, it no longer acts (for all of the technical reasons in all of the above posts) like a 28mm lens. Insted, it acts more like a 50mm lens would have. So I, as an old time shooter, say what to heck....I wanted a 28m lens.
So the lens people put up a comparison for us old time shooters to know that if I want to see the same thing on a crop body as I would have on a 35mm, well then I probably need the 18mm lens (35mm equilivent of 28mm on my 1.6cf Canon). Then, I know more what to expect from the lens.
Of course, for all the newbies, if you have never shot 35mm, well then you will just simply "learn" what a 28mm looks like on your camera and go from there, 'cuz it really doen't matter to you.
Good luck in all your shooting