I believe jdub may in fact be a lawyer...
To touch on a few things and the one thing I think really bothers me most about the whole situation (and what I may do to be proactive).
Derrel mentioned travel times in a metro area; I live in the western suburbs, so much so you can't call it the DC suburbs. Ok, ok... I live in a little ass town no one has ever heard of. So the driving out here isn't bad - I have a few places I like to shoot locally and can get to them all within 15 minutes in "bad" traffic. BUT it's a double edged sword because people just don't have the money that people out closer to the city do. Whether that's because taxes here are higher (imagine that!), cost of commute, childcare - whatever - it's typically a lower income area, as compared to areas farther east.
It's interesting; I booked a session last week with a girl from Fairfax. Told her the price and got, "Awesome! Do I need to pay a retainer or anything like that?" WOW, dream client, right (she also got married recently so perhaps she remembers how all that works). The lady yesterday who is from my area (ugh, I hope I don't get googled as that would just be awkward) said, "Woah, I can't spend that much. What can you do for under $100?" Yes, I just reread the message and saw the "under" part.
So perhaps it's just sticker shock or lack of industry knowledge or the expectation of getting a huge discount because she's known me for so long. I don't know.
I do know that I suck at marketing. Like really, really suck. My latest effort with the boudoir specialty package has generated a pretty pleasing response; hoping things pick up for me soon. It's frustrating as HELL to know (and I hope this doesn't sound too egotistical) that I'm better than the Craigslist/FB based photographers in my area and still get so little business. SO I'm going to figure out how to spread the word in the area where I have my day job and my SO is from - I believe someone was talking about this on here awhile ago, living far away from where his/her target market is.
Anyone know how much an ad in the Post is? LOL, I probably don't even want to know.