Hello! I'm posting this on behalf of my wife. She has been a photographer for several years now, specializing in pet photography. Up until now, she has seen success in maintaining a blog and a Facebook group. There have been a few new photographers pop up over the years so the market is tight. Cheap Competitors are undercutting the price in our local area. So that's what I'm stuck. She could be the best photographer in the city skill-wise, but if potential clients can't find her, it means nothing. What are your suggestions on promoting the photography business as a personal brand based upon the current situation of the over-saturated market?